Home/People/ Directorate

Director

Frans Greidanus

Co-Director
Frans Greidanus

Frans Greidanus

Heng Yi Chair Professor Zhejiang University, Hangzhou, PRC

Co-Director Institute for Intellectual Property Management, School of Management, Zhejiang University



Dr. Frans J.A.M. Greidanus studied physics and received his PhD from Leiden University in 1982. His thesis focused on a topic from low-temperature physics. In 1982 he joined Royal Philips for which he worked till his retirement in 2013. He started his career with Philips Research in Eindhoven where he did research on defects in semiconductors and magneto-optical recording. In 1989 he became department head at the Philips Laboratories in Briarcliff Manor NY where he was amongst others responsible for the development of blue lasers. After his return to the Netherlands he has been head of several research departments. In 2000 Dr. Greidanus became a member of the of the Philips Research Management Team, with global responsibility for video-, audio- and data storage. From 2005-2013 he was Head of Philips Research Asia and CTO Philips Asia and located in Shanghai. In the same period, he was, next to being a member of the Philips Research Management Team, a member of the Philips China Management Team. Currently he is amongst others, Heng Yi Chair professor at the School of Management of Zhejiang University in Hangzhou China, co-director of the Institute for Intellectual Property Management of the School of Management of Zhejiang University, Advisor to the Wuxi Municipality, member of the Governing Board of the Foundation for the History of Technology and Advisor to the Executive Board of Tilburg University.


During his professional career Dr. Greidanus has been a member of several Board of Directors and Advisory Committees, both in the Netherlands and China amongst others “The Stichting Technische Wetenschappen” in the Netherlands, CQM-Consultants for Quantitative Methods, The Shanghai Science and Technology Commission and the Belgium, Netherlands, Luxembourg Chamber of Commerce in China. From 2013-2015 he was Advisor to the Board of Eindhoven University of Technology.


Dr. Greidanus is “distinguished” member of the Dutch Physical Society. In 2007 and 2011 he received the Silver, respectively the Golden, Magnolia Award from the Shanghai Municipality for his contributions to the economic and social development of the City of Shanghai.


Can Huang

Co-Director
Can Huang

Can Huang

Professor at School of Management, Zhejiang University

Head of Department of Innovation, Entrepreneurship and Strategy

Co-Director of Institute for Intellectual Property Management at School of Management, Zhejiang University

Dr. Can Huang is Professor, Head of Department of Innovation, Entrepreneurship and Strategy, and Co-Director of Institute for Intellectual Property Management at School of Management, Zhejiang University, Hangzhou, China. He is a member of the Chinese expert group of the U.S.-China Innovation Dialogue under the U.S.-China Strategic and Economic Dialogue, a member of advisory board of Research Center for Technological Innovation, Tsinghua University, CIPRUN Intellectual Property Management Research Center, University of Electronic Science and Technology of China, and the Asia Pacific Innovation Conference. He is also a Senior Editor of Management and Organization Review and a member of the editorial advisory boards of Science and Public Policy, NTUT Journal of Intellectual Property Law and Management, African Journal of Science, Technology, Innovation and Development, International Journal of Innovation Studies, Science and Management (Ke Xue Yu Guan Li) and UNESCO Science Report (2015 Edition).


Earlier from 2007 to 2013 he was a Research Fellow and subsequently a Senior Research Fellow at United Nations University-MERIT, Maastricht, The Netherlands. He holds a Ph.D. in Industrial Management from the University of Aveiro, Aveiro, Portugal, an M.S. in Engineering and a B.A. in Economics from Renmin University of China, Beijing, China. He was a visiting research fellow at the Technology Policy and Assessment Center, School of Public Policy, Georgia Institute of Technology, Atlanta, the United States in 2006. After studying and working in Europe and the United States for 11 years, he returned to China to join Zhejiang University in September 2013.


Advisory Board

Rudolf (Ruud) J. Peters

Advisory Board Chairman
Rudolf (Ruud) J. Peters

Rudolf (Ruud) J. Peters

Chief Intellectual Property Officer Philips (01.01.1999-31.12.2013)

Executive Vice President, Advisor Philips Group Innovation (01.01.2014-Present)

Member Supervisory Board Novagraaf Group B.V. , Amsterdam, NL (2014)

Chairman of Board of iPQ, Stockholm, Sweden (2014)

Chairman Board of Directors One-Blue LLC, New York, USA (2011)

Member Board of Directors One-Red LLC, Sunnyvale, USA (2011)

Member Board of Directors Intertrust Technologies Corp., Sunnyvale, USA (2003)

Member Advisory Board Iprova, Switzerland (2012)

Member Board of Directors CIP-PS, Gothenburg, Sweden (2014)

Member International Advisory Board School of Management, Zhejiang University, Hangzhou, China (2014)

Chairman Advisory Board Institute for Intellectual Property Management, Zhejiang University, Hangzhou, China (2015)

Member IP Advisory Board ipCreate, New York, USA (2014)

Ruud Peters is widely recognized as one of the current thought leaders in IP. He was appointed Chief Intellectual Property Officer (CIPO) of Philips in 1999, in which position he was responsible for managing the worldwide IP portfolio and the technical and formal standardization activities of Royal Philips. He turned the IP organization from a cost center into a successful profit and loss operation, while at the same time integrating all the different IP activities within various parts of the company into one IP organization. He expanded the IP and standards organization into a global operation with offices in more than 10 countries around the world with more than 425 employees. Ahead of other multinational companies he established significant IP operations in China and India. As one of the first IP departments in industry he introduced and deployed strict process and project management in creating, managing and exploiting the company’s IP portfolio worldwide. He further developed and introduced a new concept for intellectual asset management, in which all different forms are handled together in an integrated manner and new methods and systems for determining the total ROI on the investments in IP by direct and indirect profits realized through IP.


He joined the Philips organization in 1977. He retired in his role as CIPO at the end of 2013, but continues to work for Philips as part time advisor in strategy and IP matters. Mr. Peters is also a board member of a number of technology/IP licensing/trading companies. He has a background in physics (Technical University Delft, The Netherlands). Mr. Peters was inducted into the IP Hall of Fame in 2010 and in 2014 he received an Outstanding Achievement Award for his lifetime contributions to the field of IP from Managing Intellectual Property magazine. He frequently speaks at major international IP conferences and also writes regularly articles in leading IP and business magazines.

Brian Hinman

Advisory Board Member
Brian Hinman

Brian Hinman

Senior Vice President and Chief IP Officer of Royal Philips

Brian Hinman has over 26 years of experience in the field of Intellectual Property, having held senior executive positions at some of the leading worldwide corporations. 


Currently, Brian is Chief Intellectual Property Officer of Philips, where he leads a worldwide team of over 400 professionals in conducting all aspects of Intellectual Property management, strategy, litigation, standards activities, patent portfolio development and management and IP monetization. 


Prior to this position, Brian co-founded Unified Patents Inc., a patent defensive entity and also served as Vice President of IP and Licensing at InterDigital Communications. Brian has also served as Vice President of IP and Licensing at Verizon Communications, where he formed Verizon Patent Licensing Inc. (VPLI), a wholly owned business unit of Verizon Communications, Inc. Prior to Verizon, Brian served as the founding CEO of Allied Security Trust (AST), which was tasked with providing a unique and effective mechanism for operating companies to address the threat of non-practicing entities. Prior to AST, Brian was Vice President of Intellectual Property and Licensing at IBM Corporation, responsible for developing and executing IBM’s worldwide IP strategy. Finally, Brian also served as Director of Licensing at Westinghouse. Brian holds degrees from the University of Pittsburgh and Rensselaer Polytechnic Institute.

Hong Jiqing

Advisory Board Member
Hong Jiqing

Hong Jiqing

Deputy Director General of the Science and Technology Department of the Zhejiang Provincial Government

Deputy Director of the Bureau of Intellectual Property of Zhejiang Province






Mr. Hong Jiqing was previously Director of High-technology Office and Office of International Cooperation of the Department of Science and Technology of Zhejiang Provincial Government, and First Secretary of the Department of Science and Technology of the Chinese Embassy in Denmark. He holds a degree on computer science from Fudan University.

Li Yongming

Advisory Board Member
Li Yongming

Li Yongming

Professor at Guanghua School of Law, Zhejiang University

Vice President of China Intellectual Property Law Research Association

Deputy Director of Forensic Science Center, Zhejiang University




Prof. Li Yongming has taught in the Guanghua School of Law, Zhejiang University since 1989. Previously he studied intellectual property law at School of Law at Renmin University of China from 1987 to 1989 and radio at Department of Physics, Zhejiang University (formerly Hangzhou University) from 1980 to 1984. He also taught in Department of Physics, Zhejiang University (formerly Hangzhou University). He was awarded the titles of Outstanding Young Legal Expert in Zhejiang Province in 2004 and the National Intellectual Property Leader in 2014.

Ulf Petrusson

Advisory Board Member
Ulf Petrusson

Ulf Petrusson

Professor of Law at the University of Gothenburg

Director at the Institute for Innovation and Social Change at the School of Business, Economics and Law, University of Gothenburg

Director for the Center for Intellectual Property (CIP) and Program Director at the Intellectual Capital Management (ICM) Master program at Chalmers University of Technology/University of Gothenburg


Professor Petrusson is engaged in research focused on law and technology with specific interest in how technology and other knowledge can be claimed and managed as assets, property, and capital in early and open innovation projects. Professor Petrusson has experience in working as a Company Lawyer/IP consultant at Göteborgs Patentbyrå AB. He is a co-founder, senior advisor and board member at CIP Professional Services Ltd, a development and business consultancy company.

Wu Xiaobo

Advisory Board Member
Wu Xiaobo

Wu Xiaobo

Cheung Kong Scholar Chair Professor of Ministry of Education, China

Qiushi Chair Professor of Strategy and Innovation Management, Zhejiang University

Dean of School of Management

Director of National Institute for Innovation Management

Director of Global Zhejiang Entrepreneur Research Center, at Zhejiang University

Prof. Xiaobo Wu obtained bachelor degree from Department of Electrical Engineering, Zhejiang University in 1982, master degree and Ph.D. degree in management from School of Management, Zhejiang University in 1989 and 1992, respectively. He worked as an Assistant Engineer in Ministry of Forestry and the Energy-saving Technical Service Center of Zhejiang Province from 1982 to 1986. He has worked in School of Management, Zhejiang University since 1992 and served as Head of Department, Director of the EMBA Education Center, Associate Dean and Dean. He was a Post-doctoral Fellow at Asian Institute of Technology in Thailand in 1996 and a visiting scholar in University of Cambridge, the UK from 1996 to 1997 and a Fulbright visit scholar at the Sloan School of Management, Massachusetts Institute of Technology from 2000 to 2001. In 2004, he was selected into the New Century Outstanding Talent Program of the Ministry of Education of China. He was awarded the special allowance of the State Council.


Prof. Xiaobo Wu served as members of the Academic Degree Committee of Management Science and Engineering of the State Council and Steering Committe of Management Science and Engineering Education of Ministry of Education, board member of the Chinese Management Science and Engineering Association, founding member of International Manufacturing and Management Research Center of the Cambridge University. In 2005 he created the Zhejiang University-Cambridge University Global Manufacturing and Innovation Management Joint Research Center and acted as Director at the Zhejiang University side.


He carried out more than 20 research projects funded by the National Natural Science Foundation of China, National Social Science Fund, various ministries and provincial governments. He published more than 100 academic papers and more than 10 books.


Based on observation of globalization and development of developing countries, he has proposed "secondary innovation" management theory in the 1990s, and conducted groundbreaking research on indigenous innovation, technological catch-up and strategic management in the context of developing countries.

Daniel Yan

Invited Member of Advisory Board
Daniel Yan

Daniel Yan

Head of Intellectual Property and Standards at Royal Philips in China


Daniel Yan is Head of Intellectual Property and Standards at Royal Philips in China. He is a registered US patent attorney with more than 13 years of combined firm and in-house IP legal experience. Mr. Yan began his legal career in Washington DC at two leading IP law firms, representing global companies in high-stakes patent litigation regarding a wide range of technologies. Mr. Yan also worked as senior in-house IP counsel at Dow and the Taiwan Semiconductor Manufacturing Company, where he supervised in-house teams and managed outside counsel in handling a wide range of transactional and litigation matters, as well as formulating and executing IP strategies to support global and regional business objectives.