(On the picture from left to right: Prof. Yip, Prof. Greidanus, Ms. Annette Nijs and Prof. McKern)

On May 30^th, 2016, Prof. Greidanus attended the launch of the book: “China’s Next Strategic Advantage, from Imitation to Innovation”, by Prof. George S. Yip and Prof. Bruce McKern from the China Europe International Business School (CEIBS).  The event took place at the Royal Philips Headquarters in Amsterdam the Netherlands and was hosted by Ms. Denise Haylor, the company’s Executive Vice President and Chief Human Resources Officer. In her opening speech Ms. Haylor emphasized the key role innovation and entrepreneurship played in the development of both Royal Philips and of CEIBS. Prof. Greidanus introduced in his speech the CEIBS Centre on China Innovation and sketched the historical development of the Centre. Also he thanked Ms. Annette Nijs, CEIBS Executive Director Global Initiative, for her ingenuity and perseverance in convincing Philips and the other Dutch multinationals to support the Centre back in 2010.  The Co-Director of the Centre, CEIBS Professor of Strategy George S. Yip, and CEIBS Visiting Professor of International Business Bruce McKern, who was previously a Centre Co-Director, then presented some of the research findings from their new book.