Assistant professor at School of Management Zhejiang University
Wim Coreynen is a Assistant professor at the Zhejiang University School of Management (ZJUSOM) in Hangzhou, China. He obtained his PhD at the Faculty of Business and Economics at the University of Antwerp in Belgium. He previously also worked for Antwerp Management School (AMS) in Belgium and the Jheronimus Academy of Data Science (JADS) in the Netherlands. His research revolves around the transformation of industrial companies, particularly SMEs, through servitization and digitization, entrepreneurship and lately also intellectual property rights (IPR). His work can be found in journals such as Industrial Marketing Management and the International Journal of Production Research as well as books such as Practices and Tools for Servitization: Managing Service Transition.
