Rudolf (Ruud) J. Peters
Position:Advisory Board Chairman
Ruud Peters is widely recognized as one of the current thought leaders in IP. He was appointed Chief Intellectual Property Officer (CIPO) of Philips in 1999, in which position he was responsible for managing the worldwide IP portfolio and the technical and formal standardization activities of Royal Philips. He turned the IP organization from a cost center into a successful profit and loss operation, while at the same time integrating all the different IP activities within various parts of the company into one IP organization. He expanded the IP and standards organization into a global operation with offices in more than 10 countries around the world with more than 425 employees. Ahead of other multinational companies he established significant IP operations in China and India. As one of the first IP departments in industry he introduced and deployed strict process and project management in creating, managing and exploiting the company’s IP portfolio worldwide. He further developed and introduced a new concept for intellectual asset management, in which all different forms are handled together in an integrated manner and new methods and systems for determining the total ROI on the investments in IP by direct and indirect profits realized through IP.
He joined the Philips organization in 1977. He retired in his role as CIPO at the end of 2013, but continues to work for Philips as part time advisor in strategy and IP matters. Mr. Peters is also a board member of a number of technology/IP licensing/trading companies. He has a background in physics (Technical University Delft, The Netherlands). Mr. Peters was inducted into the IP Hall of Fame in 2010 and in 2014 he received an Outstanding Achievement Award for his lifetime contributions to the field of IP from Managing Intellectual Property magazine. He frequently speaks at major international IP conferences and also writes regularly articles in leading IP and business magazines.